Herzberg’s Two-Factor Theory: Understanding Motivation and Workplace Satisfaction
Herzberg’s theory, also known as the Motivation-Hygiene Theory, was based on research involving interviews with engineers and accountants, focusing on what made them feel satisfied or dissatisfied in their roles. This led to the revelation that certain factors led to job satisfaction (motivators) and others prevented dissatisfaction (hygiene factors). The Core of Herzberg’s Theory: Hygiene […]